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SEO Copywriting Tips
SEO Sales Tips
- Remember about EMOTIONS!
When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the whole solution. You must also convert your visitors to buyers. Always watch for ways to work with "emotional content" since most people make their "buying decisions" when they are in an emotional state!
Your promotions need to make the visitor FEEL good. Consider at times where the use of humour might be incorporated or perhaps the warm fuzzy feelings produced by the tone of your writing. This is a secret that traditional advertisers have been successfully using for years.
- Use You, Your, Yours Instead of We, Our, Ours...
Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc.This is extremely important when working on sales related copy.
- Stand For Something and You'll Never Stand Alone. The Credo Technique.
Tom Watson, Sr., the founder of IBM, said that to be great, a company needs a religion.
In your copy, especially your Welcome Letter, never be afraid to say with clarity and boldness precisely what you believe and specialize in. Like the original IBM, have a company religion and evangelize it with zeal.
We call this the Credo Technique.
Credo (pronounced CRAY-doe) is Latin for "I believe."
But it is much more than a technique. It is an expression of your most strongly held core values which serve as a clarion call to gather the like-minded faithful of your marketplace.
You'll find that when you clearly stand for something, you will never stand alone. Indeed, standing for something special in your overcrowded marketplace sets you apart from armies of me-too competitors who try to be everything to everybody, and wind up meaning nothing special to anyone.
Using the Credo Technique is the surest way we know to attract and bond with your kindred spirits, your true believers, your most loyal comrades in arms, your best clients and friends.